Topic

Performance Max

Microsoft Advertising releases Conversions API, adds PMax demographic targeting

Microsoft Advertising made its server-side Conversions API generally available and added age and gender targeting to Performance Max, along with a pilot that lets advertisers set rules for AI-written ad copy.

October 28, 20263 min read

Marketing

Google Ads lets advertisers rank channels and cap spend on low-priority ones

Google Ads is rolling out channel prioritization and budget allocation for Search, Shopping, Performance Max and Demand Gen, and will change Display Network spend on Search campaigns in February 2027.

October 15, 20263 min read