Email, ads, search, social commerce and the software that runs campaigns.
Microsoft Advertising made its server-side Conversions API generally available and added age and gender targeting to Performance Max, along with a pilot that lets advertisers set rules for AI-written ad copy.
Pinterest made Programmatic Deals generally available in North America, South America and Asia Pacific, letting enterprise advertisers buy its display and video inventory through Magnite and DSPs such as Amazon DVA+.
Google Ads is rolling out channel prioritization and budget allocation for Search, Shopping, Performance Max and Demand Gen, and will change Display Network spend on Search campaigns in February 2027.
Klaviyo made Composer, its AI marketing agent, available to every customer on October 13, adding scheduled tasks, cited answers and a SQL layer that turns plain-language questions into checkable queries.
At Advertising Week New York, Meta said its AI business assistant will plan campaigns and change budgets through chat, in testing, while lifecycle targeting and static-to-video tools are now generally available.
